What are some popular brands of New Western gin?
Widely sold New Western style gins include Aviation, Hendrick's, Roku, Waterloo No. 9 and Tanqueray Rangpur. The style dials back juniper so other botanicals such as cucumber, rose, citrus or Japanese botanicals stand out. This is not a ranking.
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In this article
What is New Western gin?
New Western (also called New Western Dry) gin is an unofficial style, not a legal category. Juniper is dialed back compared with London Dry so other botanicals get attention. VinePair says bartender Ryan Magarian named the style when he and distiller Christian Krogstad founded Aviation Gin in 2006; the name is not about where the gin is made. It tends to appeal to people who find classic gin too piney.
Which brands are examples?
These are widely sold examples and what they are known for. This is not a ranking.
| Brand | Known for |
|---|---|
| Aviation | Co-founded by Magarian; sarsaparilla is among its botanicals |
| Hendrick’s | Cucumber and rose petal |
| Roku (Suntory) | Japanese botanicals such as yuzu, sakura, sencha and gyokuro tea and sansho pepper |
| Waterloo No. 9 | Lavender, grapefruit, lemon and pecans (Texas) |
| Tanqueray Rangpur | Lime and orange notes |
| Tanqueray No. TEN | Citrus-forward |
VinePair also cites Bombay Sapphire and Tanqueray as early brands that reduced juniper’s prominence. Check each label for botanicals and strength.
How is it different from London Dry?
London Dry gin is typically juniper-forward. New Western gin puts more emphasis on the other botanicals, so it is often softer, more floral or fruitier.
How do you choose one?
- If you dislike strong pine flavor, start with a New Western bottle such as Hendrick’s or Aviation.
- For a Negroni, VinePair suggests Tanqueray Rangpur; for a Tom Collins or gin sour, Tanqueray No. TEN.
- For a classic Martini you may still prefer a London Dry, which is a matter of taste.
How should you serve it?
Gin and tonic with a garnish that matches the botanicals (cucumber, grapefruit, lime), or neat over ice to taste it.
People also ask
What is New Western style gin?
An unofficial gin style that tones down juniper so other botanicals, such as citrus, floral or cucumber, stand out.
Is Hendrick's a New Western gin?
It is often cited as an example because of its cucumber and rose botanicals, though the label is informal and not a legal category.
Is New Western gin good in a G and T?
It is popular for gin and tonic. Pick a garnish that matches the gin's botanicals.
Sources
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